Chris Martin is a content marketing editor at Moody Publishers and a social media, marketing, and communications consultant. He has led social media strategy at Lifeway Christian Resources and advised some of the foremost Christian leaders and authors on digital content strategy. A decent mouthful of specialty, right? That’s what we thought too, and that’s why we wanted to hear the perspectives discussed in his recent book, Terms of Service: The Real Cost of Social Media.
In this interview, Chris talks about how our brains have been hacked, and why; the problem with thinking that popularity (think “going viral”) equates to assumptions of value; how social media leads to more polarization and “cancel culture”; and what pastors often don’t think enough about.